Wednesday, June 25, 2008
The above are pictures from a series of postcards called "Pairs of Shoes" that I have designed and produced this year.
They are the first set of products I have made under my label "420". The idea of using shoes (which are screen-printed) juxtaposed with a background made up of a collage (with objects like bus tickets etc.), is to encourage the viewer to step into the footsteps of an Indian to take a journey around the country, in the most authentic way possible.
Using elements of kitsch, street art and funk, this set of four postcards aims to make people look at everyday objects in a new and fun way.
Currently retailing under the brand "420" at People Tree (Delhi), Either Or (Pune), NIDUS (Ahmedabad) and Om Book Shop (Ahmedabad.) Do let me know what you think. Inquiries can also be forwarded to firstname.lastname@example.org.