Wednesday, June 25, 2008

The 420 Brand





The above are pictures from a series of postcards called "Pairs of Shoes" that I have designed and produced this year.

They are the first set of products I have made under my label "420". The idea of using shoes (which are screen-printed) juxtaposed with a background made up of a collage (with objects like bus tickets etc.), is to encourage the viewer to step into the footsteps of an Indian to take a journey around the country, in the most authentic way possible.

Using elements of kitsch, street art and funk, this set of four postcards aims to make people look at everyday objects in a new and fun way.

Currently retailing under the brand "420" at People Tree (Delhi), Either Or (Pune), NIDUS (Ahmedabad) and Om Book Shop (Ahmedabad.) Do let me know what you think. Inquiries can also be forwarded to 420ishtyle@gmail.com.

9 comments:

dennyll said...

thats some of thebest work i've seen Akhila. Love the postcards.

bhumika said...

Hi akhila, landed on your blog through masalachai. Must say, these are brilliant!

megha punater said...

really great work akhila.was myself in nid.your work makes me nostalgic.

Kanika Bahl said...

Brilliant work akhila...is peopletree open on sundays?? i'm off to buy some of your work!
!! congratulations !!

Anil P said...

Your experimental films are good.

weevil girl said...

lovely :)
and the header art is wonderful :D

Aditi said...

Hi,
I got these self same postcards from a shop in Ahmedabad for some German friends :)
I did think the work looked NID-ish...

Aditi said...

oh, i must say, i loved the postcards so much that i have decided to keep them :)

still water said...

Thanks Aditi :) Did you pick them up from NIDUS? or Om Book shop? It was great fun making them, I have to do more now!!